How AI Is Quietly Reshaping Editorial Decision-Making in Indian Media Houses

AI-driven newsroom strategy

For decades, editorial decisions in Indian newsrooms followed a familiar rhythm. Morning meetings. Gut instinct. Experience-driven calls on what would matter to readers that day. That instinct still matters, but something else now sits quietly beside it. Data. And increasingly, AI. This shift is not loud or dramatic. There are no robots deciding headlines. What’s […]