From Gut Feeling to Forecasting: How AI Is Redefining Content Planning in Indian Media
For a long time, instinct was the main factor for content planning in Indian newsrooms. Editors were depending on experience and political awareness. Also, a good feel for the public pulse. That approach built some of the country’s strongest media brands. But scale, speed, and audience fragmentation have changed the rules. Today, the biggest shift […]
How AI Is Quietly Reshaping Editorial Decision-Making in Indian Media Houses
For decades, editorial decisions in Indian newsrooms followed a familiar rhythm. Morning meetings. Gut instinct. Experience-driven calls on what would matter to readers that day. That instinct still matters, but something else now sits quietly beside it. Data. And increasingly, AI. This shift is not loud or dramatic. There are no robots deciding headlines. What’s […]
Implementing Eco-friendly Cloud Solutions for Enterprises: 8 Best Practices
Cloud solutions are generally energy-intensive because of its use of massive data centres. The infrastructure of cloud solutions can create a large amount of e-waste or electronic waste. To address this issue, organizations and enterprises should invest in eco-friendly cloud solutions. Green cloud solutions are beneficial for the environment as well as efficient. In this […]
Digital Transformation in Indian Media: How does it look?
Digital Transformation in Indian media is a dynamic shift to online, mobile social media and data-driven, real-time news. It forces the Indian media landscape to move from traditional working methods and move forward to a more interactive, intuitive, and complex media landscape. Digital Transformation has caused major shifts in market trends, introducing new trends that […]
Top Leadership Strategies Driving Digital Transformation in India’s Enterprise Sector
In today’s rapidly evolving digital landscape, India’s enterprise sector is undergoing a seismic shift. As companies race to adopt new technologies, streamline operations, and meet evolving customer expectations, effective leadership has emerged as the cornerstone of successful digital transformation. India Infocom, deeply embedded in the digital transformation ecosystem, understands the critical role leadership plays in […]
Leadership Strategies That Actually Work in the Digital Transformation Era
The concepts of digital transformation are influencing the ways companies operate, develop, and become leaders in the present day. A lot of confusion is being experienced among leaders since the business world is rapidly evolving. Workflows are more integrated, and technology manages all the work. This is a transformation that requires improved thinking and improved […]
The Future of AI in Indian Media and Publishing
The Indian media and publishing are in the midst of a transformation in AI, which is influencing key choices in the industry. The future of AI in Indian media and publishing already has an impact on how content is delivered to the readers of various linguistic communities in the modern world. How AI Is Transforming […]
From TV to OTT: The Digital Transformation Changing the Way India Consumes Content
India’s media landscape is undergoing a radical shift. What was once dominated by terrestrial television and cable networks is now increasingly influenced by Over-the-Top (OTT) platforms and mobile-first digital consumption. At the center of this revolution is the digital transformation in Indian media, a phenomenon reshaping how millions engage with content daily. Brands like India […]
Role of Digital Transformation in Indian Media: Everything You Need to Know About It
Digital transformation has a massive impact on the media landscape, especially for India media. It caused a complete shift in the dynamics, leading to a revolutionary age of media. If you are involved with Indian media or just curious about the evolution of Indian media, you have just come to the right place. Today, we […]
Real-Time Data Analytics In The Newsroom: Risk Gap And Fixes
In today’s fast-paced media world, real-time data analytics and newsrooms are becoming essential. Editors and journalists need quick insights to respond to the breaking news effectively. Therefore, real-time analytics improve speed, accuracy, and audience engagement, allowing teams to track trending topics, measure reader interest, and optimize content instantly. Many newsrooms now rely on a dashboard […]
