Digital Transformation in Indian media is a dynamic shift to online, mobile social media and data-driven, real-time news. It forces the Indian media landscape to move from traditional working methods and move forward to a more interactive, intuitive, and complex media landscape.
Digital Transformation has caused major shifts in market trends, introducing new trends that redefined the way the Indian media used to function. It has also forced traditional players to go hybrid and develop new skills, and focus on a video/mobile-first approach.
So, if you are curious to know what digital transformation looks like in Indian media, keep reading! Here, we will share a comprehensive discussion on digital transformation in the context of Indian media.
Key Trends and Shifts
To understand what
digital transformation in Indian media looks like, you need to know about the key trends and shifts carefully. Here are the key trends and shifts to know about digital transformation in Indian news and media-
Shift in news consumption
Most younger demographics (under 35) get regular news from social media and online platforms, away from print media. As a major shift in news consumption is witnessed, it drives the media to be more adaptive to online and social media news formats.
Shift in audience behaviour
Another key shift or trend to consider while talking about digital transformation in Indian media is a shift in audience behaviour. Audience behaviour suggests a rising demand for fast-paced, real-time updates that come in easy-to-understand, engaging, and moe visual formats. This leads to the increasing popularity of minute updates, fast-track news, and news through social media channels.
AI integration
AI or artificial intelligence integration is another key trend to discuss to understand digital transformation in the Indian media. Current media includes artificial intelligence solutions to automate various tasks, including transcription, content creation, audience targeting, etc. It allows more time for other important tasks.
Data journalism
Lastly, data journalism is also a major trend of digital transformation in Indian news and media. It shows the use of a large database to create in-depth, evidence-based storytelling for public accountability.
Effect on Newsrooms and Organisations
Digital Transformation has significant effects on newsrooms and organisations. Here are some more details on its effects on newsrooms-
Shift from print to multimedia
With digital transformation in Indian media, today’s newsroom has shifted from print media to multimedia. While earlier Indian media used to operate solely with print media, now newsrooms have shifted to multimedia, incorporating video, minute updates, social media news updates, etc.
Use of real-time data analytics
Digital transformation also introduced the usage of real-time data analytics in journalism. Real-time data analytics offer insights into viewer preferences, fast-paced news distribution, and fact-checking. Real-time data analytics improves the authenticity of information and builds audience trust.
24/7 news cycles and updates
Digitalization in the Indian media also impacted how news is generated and distributed. Digital advancements have also shown the need for 24/7 news cycles. Every breaking news or other such information must be shared as updates as soon as it appears in the public knowledge domain. Useful coverage of such stories ensures a loyal audience base.
Deeper and richer narrative
Digital transformation in Indian media has also made way for in-depth reporting. Nowadays, journalists understand that reporting is not just sharing facts and statistics. Rather, the process should focus on offering deeper and richer narratives or stories that the audience may find relatable and relevant.
Future Trends
Digital transformation in the Indian media also shows several future trends. Below are some key future trends in modern news and media-
Automated content and personalization
Automated content and personalization through a digital platform. It focuses on AI optimisation, leading to hyper-personalization and automated content generation.
Focus on digital agility
The future trend of digital transformation in Indian media will focus on digital agility, leading to fast-paced, data-driven, real-time news delivery.
Conclusion
Digital Transformation has redefined the Indian media landscape. It causes a major shift from traditional print media to AI-driven multimedia. Digital Transformation has also opened ways for more AI integration, digital agility, and real-time news delivery. In this blog, we have discussed what digital transformation in the Indian media looks like. Also, to know more about digital transformation in Indian news and media, visit ABP Infocom.
