We are different from the brick and mortar organisations because we bring in value to the end customer. Security is something you need to build in at every component. It is important to monitor the traffic coming in and drop the malicious software at the edge itself. There are some basic implementations that can be done to bring in trust among the customers. The website should be easy to navigate. When a customer is coming in, they should be able to get what they want. Avoid linking your website with other websites. Putting in testimonials of people you have done business with earlier helps to inculcate trust among your customers as well. Also putting in some certifications and names of companies that you have partnered with helps build confidence. Of course, you need to be relevant to your customers.