|
|
|
|
 |
|
|
|
| WHY EXHIBIT |
| ICT exhibitions in India |
| CEIR (Center for Exhibition Industry Research) studies have shown that: |
 |
76% of exhibition attendees arrive with an agenda; |
|
48% of exhibition leads don't require a sales call to close the deal; |
|
Exhibition leads cost 56% less to close than field sales calls; |
|
87% of exhibition attendees say they will share information obtained at exhibitions with their immediate superiors. |
|
The ICT industry worldwide is characterized by knowledge-exchange, collaborations, partnerships, alliances, and networking. Hence, meetings between buyers and sellers, experts and students, software vendors and resellers are finding new meaning for the ICT industry. While a much more recent phenomenon as compared to trade shows and exhibitions for the traditional industries, exhibitions for ICT products and services in India are growing rapidly with three strong underpinnings.
Firstly, manufacturers, distributors, and vendors are fast-discovering that the Internet cannot actually replace traditional methods of selling or even marketing. While it remains an essential part of the mix, it is obvious it is just one of the many ingredients. In fact, this realization is creating a wonderful amalgam of ICT sellers and consumers at such exhibitions.
Secondly, unlike a bidding process, ICT expos offer myriad options for similar or comparable services where visitors can not only meet vendors, but also experience their offerings first hand.
And finally, while the exhibitions in west are at best maintaining participation, Asia – especially, India – is experiencing the early stages of exhibitions emerging as an effective marketing tool. |
|
| |
|
|
|
|
|
|
| |
| |
|
|
