INFOCOM 2011: Focused Audience

INFOCOM attaches great importance to reaching out to the right audience. To ensure this, it has designed a package aimed at delivering the needs of the Sponsors and Exhibitors. The marketing support programme includes:

• A targeted direct mail campaign amongst the leading IT decision makers in India and overseas
• A massive advertisement outlay in leading newspapers, television, radio and outdoor coverage at both conference and exhibition
• Continuous publicity and advertising in leading trade and business publications
• A comprehensive and intensive ongoing PR program
• A special visitor programme to ensure maximum participation of procurement and purchase teams from government departments, public sector and private sector units

INFOCOM 2011: Online Presence

Participants can add to this brand building exercise through the INFOCOM website which will provide an opportunity to uniquely position your brands and connect with the user community.

For further details visit us at www.indiainfocom.com

INFOCOM 2011: Media Support

At INFOCOM, we have created a special media support team. This will allow sponsors and exhibitors to provide news about their participation, press releases and information on products to the media room.

INFOCOM 2011: Promotional Campaign

There will be extensive promotion of INFOCOM across different mediums to ensure that it reaches out to the right audience. The promotional plan will range between Print and Electronic mediums to ensure maximum mileage to INFOCOM participants.

Print Ads:
- Dailies:
  a) Anandabazar Patrika: 2000 cc
  b) The Telegraph: 2000 cc
- Business Magazine: Businessworld (7 full page colour ads)
- Trade Journals

Outdoors: Billboards in Calcutta (20 in all)

Radio: Friends FM and RED FM

Television: Star News (National) and Star Ananda (Regional)

Website: www.indiainfocom.com

INFOCOM 2011: Special Publications

Event Guide A guide with all that you wish to know about the renowned speakers at the conference, sponsor companies and exhibitor companies.

Daily Newsletter (tabloid) Look out for the INFOCOM daily newsletter (four newsletters on all four days of the event) on everything that is happening at the event; interviews of prominent speakers, special features of exhibitors and more. The newsletters will be distributed to all the delegates of the conference and visitors to the exhibition. It gives an excellent opportunity for the participating companies/service providers to advertise and reach out to their target audience.

Special INFOCOM 2011 Supplement with The Telegraph and Anandabazar Patrika A post event supplement provided with The Telegraph and the Anandabazar Patrika on INFOCOM 2011 will capture the event; the quizzes, conferences, exhibitions and more taking place during the four days. The supplement will also showcase articles by the speakers at the conference, and talk about the who’s who of the industry who attended the event.